Festivals

Experiences for a lifetime

At festivals

brands have the

perfect opportunity

to connect with fans,

as they are more open to new experiences,

to exploring and have the time to build relationships.

Our festivals

are becoming increasingly

specialized and offer

diverse audiences

an immersive experience

through a proposal with wide musical diversity and its own philosophy, a themed space and even a sense of belonging to a community that lasts over time

We produce

20 festivals

across all

genres

National presence

2026 Calendar

Blocks

Block 1 (~100,000 pax to ~120,000 pax)

EDC, Corona Capital, Tecate Pa'l Norte, Coca-Cola Flow Fest, Vive Latino, Tecate Emblema, ARRE.

Block 2 (30k to 100k people)

Nescafé Vaivén, Dale MIXX, Pulso GNP, Tecate Comuna.

Block 3 (<30k people)

Tecate Península.

Festivals

EDC

Ciudad de México

21, 22 y 23 de Febrero

Corona Capital

Ciudad de México

14, 15 y 16 de Noviembre

Strategic map of festivals by audience

Audience		Festivals
	Neon Lovers Immersive electronic music, cutting-edge culture and 360° experiences
	Latin Rockers Spanish-language rock, iconic and legendary artists
	Cool Squad Indie, alternative and good vibes
	Strawberry Fans Romantic, feminine and feel-good pop
	Urban Flow Urban music, reggaeton, trap and street culture
	Remember Forever Classics that defined generations
	Next Gen Gen Z, fresh, global and without labels
	The Vampires Alternative rock, emo, punk and a rebellious spirit

Archetypes

Compas

Cool Squad

Heavy Heads

Latin Rockers

Neon Lovers

Next-Gen

Remember Forever

Strawberry Fans

The Legends

Urban Flow

Wolfpack