Flow Fest

Reggaeton emerges as the new icon of pop, solidifying itself as one of the most accessible and popular genres today.
Coca-Cola Flow Fest delves into the urban scene on a national and international level, exploring the diversity and global impact of this constantly evolving genre.

DATE
November 22 & 23
PLACE
Autódromo Hnos. Rodríguez / CDMX
GENRE
Urban
ATTENDEES
+/- 150,000 pax
TALENT KIND
• J Balvin
• Nicky Jam
• Wisin
• Sebastián Yatra
• Daddy Yankee
• Ozuna
• Guaynaa
TARGET
18 to 34 years
SEL: ABC+ 6% | C 47% | D+ 7% | D,E 40%
NSE
NSE: ABC+ 6% | C 47% | D+ 7% | D,E 40%