times higher ad recall compared to a traditional activation.
20% to 40%
increase in perceived sponsorship value.
71%
of fans consider a brand more relevant when it integrates with artists.
68%
remember a talent-driven experience more than an execution based solely on branding.
Available add-ons
On site
Off site
Hybrid
Hidden room experience
Exclusive encounters between talent and fans in a private space branded by the sponsor.
DJ Set Takeover
Special DJ or artist performances in strategic event spaces.
Artist Storytelling
Short-form content starring the talent and amplified through their digital channels.
Brand stunt
High-impact surprise activations designed to spark conversation and visibility.
Listening room
Intimate listening sessions for fans, media, and special guests.
Quick Hits
Surprise performances in unexpected locations with high viral potential.
Raw take
Exclusive acoustic sessions that create premium content and memorable experiences.
Random places
Spontaneous talent appearances in unconventional spaces.
Private Showcase
Private limited-capacity performances for key brand guests.
Digital Meet & Greet
Personalized virtual interactions between artists and fans.
Beauty Sessions
Brand experiences featuring surprise appearances by talent.
Artist Masterclasses
Talks and sessions led by artists to share knowledge and inspiration.
* All activations are developed and operated by OCESA, integrating talent, production, logistics, content, and digital amplification to maximize the impact of each campaign.
Format Flexibility: All talent-driven activations can be implemented across festivals, concerts, tours, and special events, adapting to different formats, audiences, and communication objectives to maximize brand impact.
